a Star Wars movie with a PG rating would be viewed by today's parents and teens as basically something aimed strictly at kids.
I know what you're saying, but the PG rating certainly didn't hurt THE PHANTOM MENACE or ATTACK OF THE CLONES at the box-office around the world.
I actually don't think parents or teens today "look down" on a PG movie either...in fact I don't think most people pay a lot of attention to the MPAA ratings at all now because they're so poorly, arbitrarily awarded. You can have a film like HANNA sitting in the same category as the last two Indiana Jones movies. The rating system is beyond broken in this country.
. I doubt The Force Awakens will be any more violent or profane than the previous movies (although Revenge Of The Sith was PG-13, and I think the rating was warranted for the fairly gruesome scene of Anakin burning to a crisp
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Yes but that's exactly the point. SITH is the only PG-13 in the entire series and, like you said, it got the rating for a reason.
I imagine the PG-13 was mandated by Disney to assure that it wouldn't be viewed as a children's movie.
This is STAR WARS we're talking about.
Everyone knows what these movies are. And all of them save the last one are PG level sci-fi, you know? They're not I AM LEGEND or even the TRANSFORMERS. They ARE "children's movies" -- geared for kids and the young at heart. It's what the whole series is built on and why Disney bought it.
I can't imagine Disney "mandated" a PG-13 when so many of their live-action films, even MALEFICENT and TRON LEGACY, were PG and made lots of money beyond "kid audiences". If anything you'd think they'd want to stay away from PG-13 after the bad reaction to the gruesomeness of THE LONE RANGER, the failure of JOHN CARTER, etc.