Weekend Box Office 9/17 - IT Continuing to Smash Records

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AndyDursin
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Weekend Box Office 9/17 - IT Continuing to Smash Records

#1 Post by AndyDursin » Fri Sep 15, 2017 9:26 pm

Preview of this weekend...another big one for IT.

MOTHER! headed for probably the worst word of mouth of any film in recent memory. Cinemascore will probably be a D.
2nd Update: As forecasted, New Line’s It is prevailing with an estimated $55M second weekend, -55% for a running total by Sunday of $213.7M. Again, that’s a record because’s it’s the second best weekend in September ever following It’s mind blowing $123.4M three-day. Today alone, It will make an estimated $17.5M per industry estimates.

CBS/Lionsgate’s American Assassin is looking at $6M today and $16M for the weekend in second place. The pic was co-financed by CBS and Lionsgate for $33M. Paramount’s mother! is looking at $4.2M today and $9M-$11M this weekend. Many believe it’s going lower because audiences since last night have been hating on the Darren Aronofsky-Jennifer Lawrence team-up. mother! was sold like a Screen Gems horror film, but when moviegoers finally get inside the theater, they find out it’s something completely different. PostTrak results reveal a 51% overall positive and a 33% definite recommend, which is as bad as its gets.

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AndyDursin
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Re: Weekend Box Office 9/17 - IT Continuing to Smash Records

#2 Post by AndyDursin » Sat Sep 16, 2017 10:30 am

I was being too generous with the D :lol:
Well, it’s clear: Moviegoers officially hate Darren Aronofsky’s Mother! The film scored a rare F grade from CinemaScore audiences tonight, and there were many rivals heading into the weekend who were expecting that type of reaction. As we heard at noon, the bold Jennifer Lawrence pic is crashing well below its projections with an estimated $8M in third.

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Re: Weekend Box Office 9/17 - IT Continuing to Smash Records

#3 Post by AndyDursin » Sun Sep 17, 2017 11:30 am

Mother going to be losing $$:
Paramount has been in this situation before with 2012’s The Devil Inside which also earned an F (in fact that year had two more F grade films: the Brad Pitt gangster pic Killing Them Softly and Open Road’s Silent House). But with Devil Inside, Paramount was able to buck the audience reaction on that $1M budgeted genre pic and make loads of cash with a $33.7M opening, final domestic $53.3M and global of $101.8M. Many attribute that win to a massive TV spot spend. Mother! is a different beast at a reported $30M before P&A (some believe it’s much higher: Lawrence is known to get $15M alone with actors like Ed Harris and Michelle Pfeiffer earning $3M-$5M each). Oy vey.

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Re: Weekend Box Office 9/17 - IT Continuing to Smash Records

#4 Post by AndyDursin » Sun Sep 17, 2017 11:31 am

1.) It (NL/WB), 4,148 theaters (+45) / $19.4M Fri. /$26.2M Sat/$14.45M Sun/3-day cume: $60M (-51%)/Total: $218.7M/Wk 2

2.) American Assassin (CBS/LG), 3,154 theaters / $5.7m Fri. (includes $915k previews) /$5.5M Sat/ $3.6M Sun/3-day cume: $14.8M /Wk 1

3.) Mother! (PAR), 2,368 theaters / $3.1M Fri. (includes $700k previews) /$2.75M Sat/ $1.65M Sun/3-day cume: $7.5M /Wk 1

4.) Home Again (OR), 3,036 theaters (+96) / $1.66m Fri. /$2.3M Sat. /$1.3M Sun/3-day cume: $5.3M (-38%)/Total: $17.1M/Wk 2

5.). Hitman’s Bodyguard (LG), 3,272 theaters (-50) / $1M Fri. / $1.6M Sat/ $900K Sun/ 3-day cume: $3.55M (-26%)/Total: $70.4M /Wk 5

6.). Annabelle: Creation (NL/WB), 2,117 theaters (-886) / $750K Fri. /$1.2M Sat/ $695K Sun/3-day cume: $2.6M (-25%)/Total: $99.9M/Wk 6

7.) Wind River (TWC), 2,619 theaters (-271) / $770K Fri. /$1.1M Sat/ $633K Sun/ 3-day cume: $2.55M (-18%)/Total: $29.1M/Wk 7

8 ). Leap! (TWC), 2,416 theaters (-275)/ $467K Fri. /$1M Sat/$650K Sun/3-day cume: $2.1M (-13%)/Total: $18.6M/Wk 3

9.) Spider-Man: Homecoming (SONY/MARVEL), 1,436 theaters (-221)/ $495K Fri./$885K Sat/$495K Sun/3-day cume: $1.87M (-7%)/Total: $330.3M/Wk 10

10.) Dunkirk (WB), 1,478 theaters (-632)/ $385K Fri. /$595K Sat/ $325K Sun/ 3-day cume: $1.3M (-30%)/Total: $185.1M/Wk 8

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