As for this weekend, Paramount's SMILE did middling biz -- but middling is the word right now for getting movies into theaters that are worth paying money to see. At least it did better than Judd Apatow's gay comedy, which tanked.
https://www.showbiz411.com/2022/10/01/b ... ning-night“Bros,” billed as an all gay comedy, is a box office disaster.
Total receipts for Thursday and Friday came to just $1.84 million. With another $2.5 million coming on Saturday and Sunday, “Bros” stands to make less than $5 million for its entire opening weekend.
“Bros” doesn’t have a huge budget — $25 million at most. But the movie has had a tremendous amount of publicity and marketing, a blanketing that most films would give their popcorn up for. This just means that the public at large had no interest in seeing not only a gay rom com, but one with graphic sex scenes.
“Bros” comes from Universal, which will also release a second film in this genre through its Focus Features soon called “Spoiler Alert.” Once that’s over, this genre may be severely curtailed. What a disappointment for Billy Eichner and Judd Apatow, but this is an example of Hollywood being insulated from reality even when it has the best of intentions.