In the movie directed by Doug Liman from Dante Harper’s script, Earth is attacked by a brutal, relentless alien race known as Mimics. Cruise plays inexperienced Lt. Col. Bill Cage, who’s dropped into combat and winds up in a time loop reliving the same battle over and over. In an echo of Groundhog Day, Cruise’s character learns enough from each repetition to become more formidable against the enemy. Emily Blunt also stars. The Warner Bros-Village Roadshow movie is set to open June 2014

AndyDursin wrote:What a HORRIBLE title.

AndyDursin wrote:Where's Stephen Tobolowsky when you need him?

Monterey Jack wrote:

AndyDursin wrote:Where's Stephen Tobolowsky when you need him?

"Ned...Ryerson...?"

"Bing...!"

"An enjoyably gimmicky entertainment is not only one of Cruise’s better recent efforts, it’s also arguably the most purely pleasurable film Doug Liman has directed in the 12 years since “The Bourne Identity.

"not an action movie first and foremost, but rather a cheeky little puzzle picture in expensive-looking blockbuster drag."

“Groundhog Day” and “Starship Troopers” make surprisingly compatible bedfellows in “Edge of Tomorrow,” a cleverly crafted and propulsively executed sci-fi thriller in which an untrained soldier must relive the same day over and over again — expiring violently each time — until he finds a way to defeat the alien marauders that have taken Earth hostage. That our ill-prepared hero is played by Tom Cruise lends a sly if perhaps unintended layer of subtext to this smarter-than-average star vehicle, insofar as the now 51-year-old actor seems to have embraced a similar trial-and-error career strategy: testing out one man-of-action persona after another in his ongoing (some would say undying) bid for bankability. Alas, B.O. success is likely to elude him this time out, as Warners’ June 6 release feels surprisingly low on buzz and audience awareness for an f/x-heavy picture with a $175 million pricetag. International returns will have to work extra-hard to make up the difference.

Studios often lament the fact they have to remarket a movie when it’s about to hit home entertainment platforms, costing them millions in extra advertising dollars.

But in “Edge of Tomorrow’s” case, Warner Bros. Home Entertainment appears to be embracing the chance for a redo and is touting the film’s “Live Die Repeat” slogan over the film’s actual title (see below). The original source material for the time-looping Doug Liman-directed sci-fi actioner was “All You Need is Kill.”

On the film’s DVD and Blu-ray disc packaging, available for purchase Oct. 7, the title doesn’t even appear until Cruise and co-star Emily Blunt in the same line.

“Edge of Tomorrow,” although well received by critics, stumbled at the box office, earning $364 million worldwide, and just $99 million in the U.S.

That’s not to say “Live Die Repeat” wasn’t prominent in the film’s original marketing campaign.

The slogan was front and center in the film’s posters and billboards, creating potential over the film’s title, as well. But on a smaller box cover — and its final design — the words stand out even more.

AndyDursin wrote:Interesting...I have to say, as terrible a title as ALL YOU NEED IS KILL would've been, the hugely bland EDGE OF TOMORROW didn't help matters either.