Weekend Box Office 9/21 - PRISONERS Tops

[AndyDursin]

1. Prisoners (Alcon/Warner Bros) NEW [Runs 3,260] R
Friday $7.0M, Weekend $21.0M

2. Insidious: Chapter 2 (FilmDistrict) Week 2 [Runs 3,155] PG13
Friday $4.6M (-77%), Weekend $13.0M, Cume $59.4M

3. The Family (Relativity) Week 2 [Runs 3,091] R
Friday $2.0M (-61%), Weekend $6.4M, Cume $25.1M

4. Battle Of The Year (Screen Gems/Sony) NEW [Runs 2,008] PG13
Friday $1.4M, Weekend $4.9M

5. Instructions Not Included (Lionsgate) Week 4 [Runs 978] PG13
Friday $1.3M, Weekend $5.2M, Cume $33.8M

6. We’re The Millers (New Line/Warner Bros) Week 7 [Runs 3,008] R
Friday $1.3M, Weekend $4.3M, Cume $137.9M

7. Lee Daniels’ The Butler (Weinstein) Week 6 [Runs 2,931] PG13
Friday $1.1M, Weekend $3.9M, Cume $106.1M

8. Riddick (Universal) Week 3 [Runs 3,022] R
Friday $1.0M, Weekend $3.4M, Cume $37.0M

9. Wizard of Oz: IMAX 3D (Warner Bros) NEW [Runs 318] PG
Friday $751K, Weekend $2.8M

10. Planes (Disney) Week 7 [Runs 2,446] PG
Friday $531K, Weekend $2.5M, Cume $86.2M

[Mike Skerritt]

21M is a big win for WB for a dark, 2.5-hour drama about kidnapping like PRISONERS. Especially since it really wasn't sold on star power (and certainly Jackman's not playing with type). Great job positioning it in the marketplace.

[Monterey Jack]

I think adults are just happy to have something to see that's aimed at them.