Weekend Box Office 9/17 - IT Continuing to Smash Records
Posted: Fri Sep 15, 2017 9:26 pm
Preview of this weekend...another big one for IT.
MOTHER! headed for probably the worst word of mouth of any film in recent memory. Cinemascore will probably be a D.
MOTHER! headed for probably the worst word of mouth of any film in recent memory. Cinemascore will probably be a D.
2nd Update: As forecasted, New Line’s It is prevailing with an estimated $55M second weekend, -55% for a running total by Sunday of $213.7M. Again, that’s a record because’s it’s the second best weekend in September ever following It’s mind blowing $123.4M three-day. Today alone, It will make an estimated $17.5M per industry estimates.
CBS/Lionsgate’s American Assassin is looking at $6M today and $16M for the weekend in second place. The pic was co-financed by CBS and Lionsgate for $33M. Paramount’s mother! is looking at $4.2M today and $9M-$11M this weekend. Many believe it’s going lower because audiences since last night have been hating on the Darren Aronofsky-Jennifer Lawrence team-up. mother! was sold like a Screen Gems horror film, but when moviegoers finally get inside the theater, they find out it’s something completely different. PostTrak results reveal a 51% overall positive and a 33% definite recommend, which is as bad as its gets.