Christmas Box-Office Thread - A Disturbance In The Force
Posted: Thu Dec 21, 2017 1:10 pm
Looks like JUMANJI may do well after all based on these estimates...
Sony’s Jumanji: Welcome to the Jungle grossed $7.1 million in its Wednesday opening, taking second place behind Disney/Lucafilm’s Star Wars: The Last Jedi, which is looking at $17M. Industry projections remain bullish that the Jake Kasdan film will get into the $50M range by the end of Christmas Day. All studios have their eyes on Christmas Day, because it’s from that point that movie attendance explodes.
20th Century Fox/Chernin Entertainment’s The Greatest Showman filed third Wednesday with $2.4M, which will still get the period musical to the low-$20M range by the end of Christmas. Again, it’s a marathon, not a sprint for these movies as distribution executives assess their fortunes by MLK weekend. While critics have been cruel at 48% Rotten, the original musical starring Hugh Jackman, Michelle Williams, Zac Efron and Zendaya proved to be a real crowd-pleaser with the CinemaScore audience, who gave it a solid A. Ninety-eight percent of potential attendees in a Fandango poll are Jackman fans, and 81% are looking forward to seeing another original musical this season.