Cashing in on that lucrative Practical Magic IP...!

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Monterey Jack
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Cashing in on that lucrative Practical Magic IP...!

#1 Post by Monterey Jack »

https://media.gettyimages.com/id/322799 ... XiW59TR00=

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One of the very few movies I have shut off before it was finished.

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AndyDursin
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Re: Cashing in on that lucrative Practical Magic IP...!

#2 Post by AndyDursin »

This one's hard to figure...lol

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Monterey Jack
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Re: Cashing in on that lucrative Practical Magic IP...!

#3 Post by Monterey Jack »

The original wasn't even a hit!

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AndyDursin
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Re: Cashing in on that lucrative Practical Magic IP...!

#4 Post by AndyDursin »

It did serviceable business for 1998 but the cost was substantial...a $68 mil gross in 1998 would be $129 million in 2024 so that's not horrendous...and it has a cult following/did well on home video. I mean, my wife loves it, and I've run into some people who saw it and liked it...Warner might feel they can rework it as a vehicle for the adult/female crowd that watches Nicole Kidman's HBO series or whatever.

The biggest issue is it's nearly a QUARTER CENTURY late though. It's an odd choice, but maybe they just feel it's a star deal and it's done so well on streaming/cable/home video there's enough interest there if they keep the costs down.

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Monterey Jack
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Re: Cashing in on that lucrative Practical Magic IP...!

#5 Post by Monterey Jack »

AndyDursin wrote: Wed Jun 12, 2024 12:21 pm It did serviceable business for 1998 but the cost was substantial...a $68 mil gross in 1998 would be $129 million in 2024 so that's not horrendous
But it cost $75 million(!!).

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AndyDursin
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Re: Cashing in on that lucrative Practical Magic IP...!

#6 Post by AndyDursin »

Here's an article in a women's mag from last year about how "important" the movie has become for girls etc.

https://www.elle.com/culture/movies-tv/ ... niversary/

The old movie's budget was its biggest issue. Probably Bullock and Kidman's salaries were at their peak and the effects etc. got out of control. With so much CG at their disposal and both stars taking a pay cut (there's no way they're making what they did 25 years ago), that's unlikely to happen again. They'll probably spend 1/2-2/3 the budget in today's dollars on this (I'd imagine). I don't know if they had a lot of reshoots on it, which would've upped the budget, but I remember how late they dumped Nyman's score because it still was on the soundtrack when the movie opened (they replaced it with two Silvestri cuts a few weeks later).

I wasn't aware this movie has a following but it sounds like it's similar to HOCUS POCUS. That one didn't make a ton of money either (difference is it didn't cost as much as this did) but became a big hit on home video/cable etc. If it's tied in with Halloween it could even be considered a "seasonal performer" to some extent also.

Who knew?!?

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