Weekend Box-Office 7/25 - "She's Dead (Again), Jim"
Posted: Sat Jul 24, 2021 12:46 pm
These numbers are horrific. No other way to say it. Sure, say the "Delta variant paranoia" is to blame -- but the product blows. And now that people have gotten used to staying home, I'll say it again: it's going to take something more than garbage to get them back to the movie theater.
These openers are bad, and the drops on 1st weekend titles is so huge it's hard to describe. (when they said OLD made $15 million, I thought they were talking about Friday -- not the ENTIRE weekend
OLD manages to be #1 but also ranks as the lowest opener of Shyamalan's career. But the horrible audience response to both this and SNAKE EYES is scary:
These openers are bad, and the drops on 1st weekend titles is so huge it's hard to describe. (when they said OLD made $15 million, I thought they were talking about Friday -- not the ENTIRE weekend
OLD manages to be #1 but also ranks as the lowest opener of Shyamalan's career. But the horrible audience response to both this and SNAKE EYES is scary:
Weekend estimates for July 23-25:And in regards to the M. Night Shyamalan notching the lowest wide opening of his career with Old with $15.75M after a $6.88M Friday and Paramount’s Snake Eyes seeing $14M after a $5.5M Friday; it’s clear from the respective exits of these films, a CinemaScore of C+ and B-, that no one was ever excited about these movies. Add to that an awful 61% positive, 37% recommend for Old from Screen Engine/Comscore’s PostTrak and a 69% positive and 46% recommend for Snake Eyes. And the respective Rotten Tomatoes scores for both films at 52% Rotten and 42% aren’t exactly advertising ‘must see’.
1. Old (Uni) 3,355 theaters, Fri $6.88M/3-day $15.75M/Wk 1
2. Snake Eyes (Par) 3,521 theaters Fri $5.5M/3-day: $14M/Wk 1
3. Black Widow (Dis) 4,250 theaters (-25)/Fri $3.5M (-56%)/3-day $10.86M (-58%)/Total $154M/Wk 3
4. Space Jam: A New Legacy (WB) 4,002 theaters (+37) Fri $3.05M (-77%)/ 3-day: $10M (-68%)/Total $51.08M/Wk 2
5. F9 (Uni) 2,850 theaters (-518), Fri $1.33M (-41%)3-day $4.46M (-42%)/Total: $163.1M/ Wk 5
6. Escape Room: Tournament of Champions (Sony) 2,815 theaters Fri $1.055M (-72%)/3-day $3.2M (-64%)/Total: $15.8M/Wk 2
7. Boss Baby: Family Business (Uni) 2,773 theaters (-676), Fri $780K (-49%)/3-day $2.57M (-46%)/total $50M/Wk 4
8. Forever Purge (Uni) 2,113 (-622) theaters Fri $700K (-46%)/3-day $2.35M (-43%)/Total $40.3M/Wk 4
9. A Quiet Place 2 (Par) 1,367 (-628) theaters Fri $375K (-47%)/3-day $1.195M (-47%)/Total $157.4M/Wk 9
10. Roadrunner (Foc) 954 (+27) theaters, Fri $250K (-68%), 3-day $790K (-60%)/Total $3.66M/Wk 2