Weekend Box Office 3/6 - BAT Returns to Theaters With Mixed Opening
Posted: Sat Mar 05, 2022 10:03 am
Hasn't been much to write about lately but it's going to be interesting tracking this number.
On the surface it's a hugely unimpressive number for the weekend given the 4200 screens and a free play into the marketplace. Deadline is doing their usual thing here trying to push the positive -- "it had huge presales!" -- but a frontloaded, $110 mil opening is simply dismal for a big comic book property when the comic book properties are the main ingredient in keeping this struggling marketplace going.
Could be that some are worn out by Batman and felt like I did -- but no matter, it should have a healthy opening, which this number -- if accurate -- would not be. Mixed word of mouth shouldn't impact the start at least.
On the surface it's a hugely unimpressive number for the weekend given the 4200 screens and a free play into the marketplace. Deadline is doing their usual thing here trying to push the positive -- "it had huge presales!" -- but a frontloaded, $110 mil opening is simply dismal for a big comic book property when the comic book properties are the main ingredient in keeping this struggling marketplace going.
Could be that some are worn out by Batman and felt like I did -- but no matter, it should have a healthy opening, which this number -- if accurate -- would not be. Mixed word of mouth shouldn't impact the start at least.