AMC to Introduce "Dynamic Seating" Pricing For Movie Theaters By End of 2023
Posted: Tue Feb 07, 2023 11:02 am
No way am I going to pay EVEN MORE to sit where I want.
If this doesn't hasten the demise of movie theaters, I don't know what else will. Utterly HORRENDOUS. How many are just going to say "I'm fine staying home".
If this doesn't hasten the demise of movie theaters, I don't know what else will. Utterly HORRENDOUS. How many are just going to say "I'm fine staying home".
The cheapest tickets will now be called the “Value Sightline.” Where are these located? You guessed it – the painful front row where you end up having a sore neck and a migraine for 3 days because of the awkward angle you’re sitting at for hours. No surprise they’re putting the cheapies there.
The most expensive option? Of COURSE it’s right in the middle. This is the comfortable, direct line-of-sight viewing experience that every movie fan wants. This will be called the “Preferred Sightline” tier and it’s now going to cost you more.
The third-tier is the “Standard Standalone” which will be the rest of the seats and will be available for the traditional cost of the ticket. So, these are presumably the ones in the back and on the side.
Keep in mind this is happening at a time when the window between films being in theaters and then on streaming services is tightening ever so quickly. I can’t tell you how many times I’ve said, “I’ll just wait till it comes out on streaming.” Higher prices and more hassle for something that is supposed to be a luxury and not a necessity, is a gamble that may turn out the way AMC originally intentioned.