Warner Bros. may now be looking to sell the entire Looney Tunes brand.

Earlier this week, it was announced that Warner Bros. Discovery may finally be selling the distribution rights for Coyote vs. Acme to Ketchup Entertainment. The move comes after Warner Bros. decided to shelve the completed movie for a $30 million tax write-off rather than release it to the public.

The Coyote vs. Acme deal is not finalized at this time, but the film is eying a 2026 theatrical release should it come to fruition.

According to Jeff Sneider’s The InSneider, Warner Bros. may be looking to rid themselves of Looney Tunes entirely.

Sneider said, “I’m told that part of the reason WB decided to sell Coyote vs. Acme to Ketchup rather than take a tax credit a month before Tax Day (April 15) is because the studio is trying to sell off the Looney Tunes altogether.”

There’s been no official comment on the matter from Warner Bros. at this time; however, it is worth noting that the original Looney Tunes animated shorts, which ran from 1930 through 1969, were recently taken off Max. Deadline reported that the show is “no longer viewed as a priority” as “the streamer will prioritize adult and family programming.”

Other spin-off shows, such as the 2020’s Looney Tunes Cartoons, are still available to watch on the streaming platform at this time.

In addition to Coyote vs. Acme, Warner Bros. sold The Day the Earth Blew Up: A Looney Tunes Movie to Ketchup Entertainment following some internal restructuring in 2022. That movie was released in United States theaters on March 14, 2025. It has received generally positive reviews from critics but has so far only grossed around $6 million at the worldwide box office.