I've had a handful of conversations with people I hardly know, and when the subject of movies comes up, it's always "there's nothing out there this summer." Or like last week, when the guy sitting next to us at a restaurant casually dropped, "yeah we're going to see DEADPOOL later. It's the first time we've gone to a movie."
And that's from strangers. I've literally gone 3 times to the movie theater. That's it.
This post-COVID model, it's not working. Hollywood has gotten their big $500-$600 million hit 3 years in a row -- MAVERICK, BARBIE, DEADPOOL -- and then a couple of $300-ish mil grossers (OPPENHEIMER last year, TWISTERS this year), but it's STILL not enough content to help starving theaters.
The way they've structured this, something like this movie -- which I guess is an adaptation of a pretty popular book -- CAN do huge numbers. But it's also the only game in town, and I'm not sure they even want to pipe more content into theaters at this point.
Meanwhile studios are contracting (goodbye Fox, possibly MGM and Paramount hanging on by a thread) so there's less content being made by fewer companies.