25 years ago, a big summer movie like
What Lies Beneath was anchored by star turns from Harrison Ford and Michelle Pfeiffer, who both had their own dedicated, built-in audiences who bought tickets to see a pair of attractively aging 80s/90s stars appearing together in a slick, supernatural mystery. If the same movie were made today with Fassbender and Blanchett, it certainly would not have grossed almost $300 million. And that's not because Fassbender and Blanchett are not accomplished, talented actors, but it's due to them not being
that kind of accomplished, talented actors, the kind that audiences will see their names on a poster or trailer/TV spot and immediately go, "Oooo, let's see this, honey!"
Hollywood just doesn't nurture that kind of "Movie Star" glamour and mystery anymore. I blame social media...when you have admittedly attractive and talented actors and actresses constantly spouting off on Twitter about social issues that will immediately turn off a significant chunk of the paying audience (aka "Pulling A Zegler"

), that's not a good way to slowly build a fanbase. The smartest actors are the ones who studiously
avoid social media and allow their work to speak for itself. You almost never hear anything from Leonardo DiCaprio outside of a movie's press tour, and that's a big part of the reason he's one of the few "old-school" Hollywood stars who
does bring in an audience, no matter the subject matter or genre. You don't hear Leo shouting "Phuck Palestine" (or whatever) on his Twitter feed. There
are celebs who have embraced social media and have used to to better their careers, but they tend to be the ones who don't comment on hot-button social issues and who just promote themselves and their movies. Sydney Sweeney being a ubiquitous (and voluptuous

) presence on social media is probably a big part of the reason why
Anyone But You took off like it did (as well as a romcom audience being starved for a good, big-screen example of the genre). And when she's on social media, it's not her grinding a political/social axe, it's just her in photoshoots and on red carpets looking sexy as hell and acting bubbly and enthused about things.