As much as I despised the phrase "The New Normal" in 2020, studios have to acknowledge, with rare exceptions, $500 mil is the new billion, especially for superhero movies. The Pandemic choked off the lucrative China market, and even in other countries, most recent superhero flicks have barely doubled their already anemic U.S. grosses. They
could at least keep the genre's head above water if they pivoted to reasonable budgets, but Disney, in particular, seems allergic to spending any less than $200 million on these, and I'm sure the next
Avengers will probably exceed
$600 million by the time the final tally is revealed, which is obscene.

Utilizing the usual "Must make twice what it cost to break even and three times to earn a profit" measuring stick, that'd have to make almost TWO BILLION, and only one MCU movie has come close to that in the last five years (
Spider-Man: No Way Home). Spidey's really the last breathing character in the MCU people will roll out for with any degree of enthusiasm, which is why they're (over)loading the new movie with as many D+ characters and B-listers as possible. It's like that Simpsons episode where Homer was given carte blanche to design the "ultimate car", and it ended up an $80,000 monstrosity that bankrupted his half-brother Herb's company.
